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What Uber and Lyft are doing by acting this way is sending a message, to intimidate other cities into not passing similar laws, because they want to keep prices low, because some people will choose other modes of transportation if their cost is too high. The last thing they want is for prices to go up to compensate for the higher costs, and for things to end up being business as usual, without a huge drop in ridership, because that will prove that they've been unreasonably underpaying people for years, and will harm their reputation.