Summary
The average public SaaS company is now growing less than 20% a year. Sales is so much harder, and the old playbooks aren’t working well anymore. Every renewal is not just a battle but a downgrade. Profitability is all that matters.
For the past 18-24 months, we’ve been leaning in hard on the existing base. But it doesn’t work forever, and it doesn't make customers happier. The best way to ensure a brighter future is to close every prospect you can.
