Regardless of the appeal, however, the immense competition for sports rights amid an increasingly fragmented media landscape makes it challenging—and frustrating—for fans to find the games they’re looking for. Sports, unlike all other genres, have the power to attract large, consistent TV viewership—and on set schedules. The proliferation of services and the drive for monetization with high-profile content suggests that the future will grow even more fragmented. At a very high level, a single season of the five major sports leagues in the U. And on the flipside, publishers are typically focused on providing information solely for the contests that they host. With a clear understanding about the power of live sports, which remain the largest driver of audiences, these organizations can deliver information about live sports and related content across over-the-top platforms, giving audiences comprehensive, real-time information for a streaming-first media landscape.
