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New study sheds light on the role of sound and music in gendered toy marketing

qmul.ac.uk
submitted
6 mos ago
byiareuniquetoscience

Summary

Music and soundscapes used in toy commercials are reinforcing rigid gender norms, shaping the way children perceive masculinity and femininity. Music and soundscape used in toys are reinforcing gender norms.
 television television system entertainment center home theater home theatre pajama pyjama pj's jammies-0
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13 Comments

5
blackbeardsship
6 mos ago
Did we really not know this already?
3
coffeeislife
6 mos ago
I think we did but this confirms it?
2
iareuniqueOP
6 mos ago
It's always good to have data
2
justadev
6 mos ago
It's amazing you can even consider the music gendered
2
bambam
6 mos ago
Now the question I have is that is this really a problem to worry about?
2
sneakattack
6 mos ago
There's a lot of subconscious signals at play here that we're just figuring out the harm they cause. I'd say, yes.
2
bambam
6 mos ago
That's actually really interesting. Do these signals change fundamental parts of a person?
2
sneakattack
5 mos ago
Collectively they can I think
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