Summary
Mikol Ayala is the creator of the Truth or Dare meme coin. He was filmed in a parking lot being doused in alcohol. The aim was to promote his coin.
Meme coins have been around since 2013, when Dogecoin was released. But this year, the number of these coins has ballooned courtesy of Pump.Fun.
Meme coins float free of any fundamental value. Unlike stocks, meme coins have no anchor to prevent a free fall in price. Iggy Azalea's coin reached a $200 million valuation within two weeks.
Meme-coin creators are being driven to stunts of an ever-escalating lunacy. MOTHER is now trading for a quarter of its peak price.