Summary
Max Holloway beat Justin Gaethje by last-second knockout to win the BMF title at UFC 300. It was a defining moment for a BMF concept that the UFC has embraced. The original BMF fight in 2019 pitted Jorge Masvidal against Nate Diaz.
Justin Gaethje and Dustin Poirier's BMF fight was different from the norm. I hope the UFC does not embrace Ilia Topuria's call for a featherweight title defense against Holloway as a BMF title fight. With rare exceptions, postfight bonuses have remained steady at $50,000 for over a decade.
The champion-heavy event sold out 20,000-seat T-Mobile Arena for a $16.5 million live gate. The 13 fights at UFC 300 featured 12 current or former titleholders. Do we really need these events to be filled with so many fights that they extend into the middle of the night?
