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Roku OS home screen is getting video ads for the first time

arstechnica.com
submitted
a year ago
byiareuniquetotechnology

Summary

Roku CEO Anthony Wood disclosed plans to introduce video ads to the Roku OS home screen. The news highlights Roku’s growing focus on advertising. In December, Amazon made a similar move by adding autoplay video ads. Some users viewed the introduction as an intrusive step that went too far.

In its Q1 2024 results, Roku reported that revenue for its Devices business reached $126.5 million, compared to $754.9 for its Platform business. Despite people's ad aversion, Roku intends to find more ways to drive advertising opportunities. Among those ideas being explored is the ability to show ads over anything plugged into the TV.

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4 Comments

6
getthatmoneyyo
a year ago
Really reaping all the goodwill they got with those cheap TVs
4
joesch
a year ago
So glad I jumped from a Roku to an LG. Just a massive spyware tool once you connect the Roku to the Internet.
2
getthatmoneyyo
a year ago
At least none of them are a Telly
4
bambam
a year ago
A little hard to do but just never connect it to your internet. Buy a separate android box like the ShieldTv and you'll never have to worry about these stupid ads.