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Team GB’s Paris Olympics kit is short on imagination as function wins out | Lauren Cochrane

theguardian.com
submitted
a year ago
byrss-bot bottofashion

Summary

Designing the kits for Olympic and Paralympic athletes to compete in is hardly a simple task. It’s no surprise that this level of juggling often leads to kits like the Adidas one being worn by Team GB for the Paris Olympics. Stella McCartney worked on the Olympic kits for 2012 and 2016. The cut-up union jack design for 2012 or the blown-up lion for 2016 might not be to everybody’s taste. But they do show the potential of kits when a designer working outside of sportswear is on board.

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