Summary
Vision Pro sales down and people staying away from in-store demonstrations. That doesn’t bode well for Apple’s “next big thing” The key question, though, is whether this an actual problem for Apple. If so, what can the company do about it?
A cheaper version of the Vision Pro headset is on the way, according to reports. But it may not launch until 2025 or 2026, which is a long time to wait considering the apparently declining interest in the headset. With a $3,499 price tag, Apple always knew the headset would not sell in huge numbers.
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