Summary
When it comes to designing for personalization, there are many cautionary tales. A personalization practice involves a multiyear effort of testing and feature development. There’s a DIY formula to increase your chances for success. At minimum, you’ll defuse your boss’S irrational exuberance.
The “landscape of connected experience’s” explores the personalization possibilities in your organization. A connected experience is any UX requiring the orchestration of multiple systems of record on the backend. This should cover a range of personalization patterns, including automated app-based interactions.
Personalization efforts face many common barriers, including common team dispositions, privacy and data privacy issues. Each team member should vote on where they see your product or service putting its emphasis. The ultimate menu of the prioritized backlog will come together over the course of the workshop.
Documenting your personalizations as a series of if-then statements lets the team: compare findings toward a unified approach for developing features. This helps you streamline your designs and your technical efforts while you deliver a shared palette of core motifs of your personalized or automated experience.
